Know What Videos to Make and How Your Team Will Keep Making Them.
A full-day working event for B2B marketing teams.
Leave with your 90-Day Video Roadmap, and a clear plan your team can actually execute.
By 5 PM, everyone knows what happens Monday.
One Day Every Quarter to Work on the System Behind Your Video.
Stop Having the Same Video Meeting Every Month.
Your company probably doesn't have an idea problem. You already have executives with expertise, customer stories, products to explain, and people worth hearing from. The problem is deciding what actually matters and keeping it moving.
DOWNLOAD gives your team one day to answer those questions together.
See what a day at DOWNLOAD looks like
Walk In With Too Many Ideas. Leave With a Plan.
Decide what matters.
- What video needs to accomplish
- Who you need to reach
- Where to focus
- What videos are actually worth making
Build how it gets done.
- Who owns what
- How ideas become finished videos
- How approvals work
- How content gets distributed
- What you'll measure
- What happens over the next 90 days
By 5 PM, your team knows what happens Monday.
Leave With More Than Notes.
DOWNLOAD is a working day. You'll use your actual company, actual team, actual audience, and actual priorities to build one clear roadmap for the next 90 days: your 90-Day Video Roadmap.
Your Plan
What Happens Next
You Don't Need More Random Videos. You Need a Better Way to Run Video.
We call that your Video System. It's the way your team connects what you're trying to accomplish, who you're trying to reach, where you'll focus, what you'll create, how it gets made, how it gets distributed, and how you learn what to make next.
What are we trying to accomplish?
Who needs to see it?
Where should we focus?
What should we make?
How does it get made?
Where does it go?
How do we know it's working?
Outcome → Audience → Channel → Formats → Production → Distribution → Measurement ↺
What Changes in One Day?
- "We should do more video." But ideas are everywhere.
- Production starts and stops.
- Every video becomes another project.
- Executives are difficult to schedule.
- Your team is spread across too many channels.
- Approvals slow everything down.
- Finished videos don't always get distributed.
- Nobody is completely sure who owns the whole thing.
- "What are we making next?"
- What you're making.
- Why you're making it.
- Who it's for.
- Where it's going.
- Who owns each step.
- How production keeps moving.
- What you're measuring.
- What happens over the next 90 days.
Less guessing. More decisions.
Don't Take Notes Back to Your Team. Bring Your Team.
The hardest part of video usually isn't coming up with another idea. It's getting everyone aligned around what actually needs to happen. Bring the people responsible for making the decisions and doing the work.
By the end of the day, you won't have five different interpretations of a presentation. You'll have one plan you built together.
Your company. Your team. Your decisions.
Making Video Is Getting Easier. Knowing What to Make Isn't.
- AI can create more.
- Cameras are better.
- Editing is faster.
- Your team has more tools than ever.
- What matters?
- Who is it for?
- What should be human?
- Where can AI help?
- What should actually be created?
- How does it support the business?
That's the part DOWNLOAD is built to help you figure out.
The Day.
Learn something. See how real companies do it. Apply it to your company. Talk it through with peers. Make the decision.
Go Deeper on the Video Problem That Matters Most to You.
Executive Video
How do we get our leaders on camera consistently?
YouTube + Shows
Should we actually be investing in long-form video?
Customer Stories + Proof
How do we capture more customer proof without every story becoming a major production?
Human + AI Production
Where should AI actually fit into our video workflow?
Final breakout programming may evolve as speakers and facilitators are confirmed.
How Real Companies Actually Run Video.
Throughout the day, VID draws on real operator relationships, including companies like Match Group, Teachable, HB NEXT, and Princess Cruises, to show real workflow breakdowns instead of generic inspiration.
How Princess Cruises Actually Runs Video
A look at how video works across a large, multi-brand travel organization: how requests come in, who's involved, and how one team supports many audiences at once. Shared as a working example, not a keynote.
Session details and additional operator stories will be confirmed as the program is finalized.
Meet Us at GATHER.
DOWNLOAD takes place at GATHER in Brighton, Colorado, part of the Denver metro. This isn't a giant convention-center ballroom.
The room is intentionally designed for people to listen, work, talk, break into smaller groups, compare notes, make decisions, and actually meet each other.
- GATHER
- 301 S Main Street
- Brighton, CO 80601
A Workday Worth Leaving the Office For.
This isn't eight hours of sitting in a chair taking notes. You'll be making decisions throughout the day.
- Breakfast + coffee
- Main-stage sessions
- Working sessions
- Breakouts
- Lunch
- Live examples
- Company teardowns
- Q&A
- Networking
- 90-Day planning
Coming to Colorado?
DOWNLOAD is held in the Denver metro at GATHER, 301 S Main Street, Brighton, CO 80601.
GATHER
301 S Main Street
Brighton, CO 80601
Breakfast, lunch, and coffee are included with every in-person ticket.
Doors open at 8:00 AM for breakfast ahead of the 9:00 AM start.
Airport, parking, and hotel guidance will be published closer to the event.
Can't Make It to Colorado? Join the Main Room Online.
The Digital Pass is a participant experience, not a static camera pointed at a stage, though it isn't identical to being in the room.
- Live main-stage broadcast
- Digital workbook / 90-Day Roadmap
- Selected working sessions
- Question submission
- Digital resources
Choose how you'll join DOWNLOAD.
- Full-day event
- Breakfast / coffee + lunch
- Working sessions
- Breakouts
- 90-Day Video Roadmap
- Printed materials
- Networking
- Live examples
- Q&A
- Event hospitality
- Everything in the in-person experience
- Up to 5 team members
- Reserved team seating
- Roadmap materials for each attendee
- Team working exercises
- Company-level alignment
- Priority participation where appropriate
- Post-event 45-minute Team Strategy Review
- Live main-stage broadcast
- Digital 90-Day Video Roadmap workbook
- Selected working sessions
- Question submission
- Digital resources
In-person seating is intentionally limited. GATHER is built for a working room, not a convention hall.
You Don't Need to Show Up With Everything Figured Out.
- A finished video strategy
- A perfect content calendar
- A giant strategy deck
- A fully staffed internal team
- The perfect software stack
- 100 content ideas
- Your company
- Your goals
- Your challenges
- Your team
- Your willingness to make decisions
VID brings the framework, the questions, the examples, the facilitation, and the working materials. We'll work through the rest together.
Meet Your Guides.
DOWNLOAD includes VID-led working sessions, customer examples, practitioner conversations, real workflow breakdowns, live company teardowns, and Q&A.
"Thank you for all your work on our opening video! It played very well in the room and got a big applause!"
"We just showed the video during our end of year all hands and everyone loved it."
"The team understands both the creative and business side of video production."
Questions before you reserve a seat.
What exactly is DOWNLOAD? +
Who should attend? +
Should I come alone or bring my team? +
What will we leave with? +
Do we need an existing video strategy? +
Do we need an internal video team? +
Is DOWNLOAD a marketing conference? +
Is this filmmaking or camera training? +
How is DOWNLOAD different from the Video Department Workshop? +
What is the difference between In Person and the Digital Pass? +
What is included with a Team Table? +
Where is GATHER? +
What should I bring? +
Are meals included? +
Will I be sold VID services all day? +
What happens after DOWNLOAD? +
By 5 PM, Know What Happens Monday.
Bring the video questions your team keeps discussing. Leave with the decisions made, your team aligned, and your next 90 days mapped out.
Your company. Your team. Your decisions.